How an E-commerce Brand Saved $120k in Ad Spend

How an e-commerce brand recovered $120K in wasted ad spend

$120k

Spend recovered in annual ad waste

3.8x

ROAS improvement across paid channels

+52%

Revenue growth within 6 months

The 5-step framework

Map every dollar of marketing spend

Audited all paid media accounts, agency fees, software subscriptions, and influencer deals. Built a single source of truth for where every dollar was going and what it was returning.

Before Spend tracked across 6 disconnected platforms separately

Result Unified spend and ROI dashboard

Identify channels with negative ROI

Found that 33% of total ad spend was going to campaigns generating less than 0.5x ROAS. Two influencer partnerships and an entire display network were delivering zero measurable return.

Before Assumed all channels were contributing

Result $120K in waste identified and cut

Reallocate budget to high-performing channels

Shifted recovered budget into the two channels already delivering 4x+ ROAS. Restructured campaign architecture to support scaling without diminishing returns.

Before Budget spread evenly regardless of ROI

Result 80% of spend in top-performing channels

Fix attribution and tracking gaps

Corrected broken conversion tracking, implemented UTM standards, and set up proper multi-touch attribution so the team could see what was actually driving purchases.

Before 40% of conversions unattributed

Result 95% attribution accuracy

Build a monthly ROI review cadence

Established a monthly spend review process with clear KPIs and decision rules so the team could continuously optimize without outside help.

Result 3.8x blended ROAS, +52% revenue in 6 months