What this audit covers

I pull apart your marketing budget and rebuild it with proper attribution. This includes CAC analysis by channel, payback period calculations, revenue attribution modeling, and a full review of how you are currently measuring performance.

CAC analysis by channel (not blended)
Revenue attribution modeling
Payback period calculations
Budget allocation review
Reporting and measurement gaps
Channel performance vs. benchmarks
Hidden spend and fee review
Prioritized reallocation recommendations

What you will walk away with

Every audit ends with a clear, jargon-free deliverable your team can act on immediately.

Full

CAC by channel

Clear

Payback periods

Actionable

Budget reallocation plan

Audit details

Best forBusinesses spending $5,000 or more per month on marketing who cannot clearly attribute results.

Timeline7 to 14 business days

DeliverableRevenue attribution report with prioritized budget reallocation plan

Book this audit

Why most businesses cannot answer the ROI question

If you are spending $5,000 or more per month on marketing and cannot confidently say which channel is driving the most revenue, you are not alone and you are almost certainly misallocating budget every month as a result.

Blended CAC is hiding where your money is actually going

Most businesses calculate customer acquisition cost across all channels combined. That single blended number makes everything look acceptable on average while burying the fact that one channel might be delivering customers at $40 each and another at $400. You cannot make smart budget decisions with blended data. This audit breaks CAC down by channel so you can see the real picture and act on it. For businesses where paid media represents a significant portion of spend, the channel-level CAC breakdown frequently reveals that paid is either the strongest performer in the mix or the biggest source of waste, and the difference between those two outcomes is almost never visible in blended reporting.

Attribution problems cost more than most businesses realize

When you cannot accurately attribute revenue to the channels that generated it, you make decisions based on incomplete information. Channels that look expensive on the surface may be driving high-value customers with long payback periods. Channels that look efficient may be taking credit for conversions they did not actually drive. Revenue attribution modeling is the foundation of every smart marketing budget and most businesses are operating without it.

Cutting the wrong channels is as damaging as overspending on them

When budgets tighten, the instinct is to cut anything that does not show an immediate return. But without proper payback period calculations, those cuts often eliminate channels that are quietly generating your best long-term customers. This audit shows you the true payback window for every channel so your reallocation decisions are based on data, not gut feel. If an agency is managing the channels that look underperforming, it is worth considering whether the issue is the channel itself or how it is being managed, which is what an agency performance audit is designed to answer.

Hidden spend is almost always present and almost always significant

Across 250+ audits, I consistently find marketing spend that nobody in the business had a clear line of sight to. Tool subscriptions that outlived their purpose, agency fees for deliverables nobody tracked, ad spend running on autopilot with no one reviewing performance. A hidden spend and fee review is a standard part of this audit, and the findings routinely surface thousands of dollars in spend that can be immediately redirected or eliminated. For businesses where a significant portion of the hidden spend is coming from overlapping or underused tools, a marketing tech stack audit often makes sense as a companion engagement to go deeper on platform consolidation opportunities.

Why clients hire Megan for their marketing spend & ROI audit

Knowing where your marketing money goes is one thing. Knowing whether it is working (and what to do differently) requires someone who has seen how businesses of every size and type actually spend, measure, and misallocate their budgets. That is what 20+ years and 250+ audits gives you.

I have seen how marketing budgets actually get spent, not how they are supposed to

After two decades working directly with businesses across industries, I know that marketing spend rarely looks in practice the way it looks on paper. Budgets drift, attribution models go unchallenged, and reporting gets built around what looks good rather than what is true. I know where to look for the gaps because I have found the same ones, in different combinations, hundreds of times across businesses of every size and type.

$3M+ in recovered marketing spend across 250+ audits

That number is not theoretical. It represents real dollars that businesses were spending on channels, tools, and activities that were not delivering measurable returns and that I identified, quantified, and redirected through the audit process. Marketing spend and ROI is one of the highest-impact audit types I conduct, precisely because the findings translate directly into budget decisions you can act on immediately.

I work across every channel and not just the one your current provider specializes in

One of the most common sources of budget misallocation I find is channel bias like a paid media agency that emphasizes paid, an SEO firm that frames everything as an organic opportunity, a social media team that overstates reach. I have no channel to sell you. I look at your entire marketing mix objectively and tell you where the money is working and where it is not, regardless of which vendor manages it.

You get a deliverable you can take into a budget meeting and act on

This audit ends with a revenue attribution report and a prioritized budget reallocation plan. Not a presentation full of observations without recommendations. Every finding is tied to a specific action, a rationale, and an expected impact. Whether you are presenting to a board, a CFO, or a business partner, you will have the data and the direction you need to make the case and move forward. For businesses that want help implementing the reallocation strategy rather than managing it internally, my consulting services are designed to provide exactly that ongoing strategic support.

Marketing spend & ROI audit