E-commerce Audit: SEO, Website, Marketing All-in-One

What this audit covers

I review every layer of your e-commerce marketing against revenue benchmarks, with a heavy focus on how customers find you, what stops them converting, and whether your SEO and paid channels are working together efficiently.

Paid acquisition audit across Google Shopping, Meta, and other channels
SEO audit of product pages, category pages, site structure, backlinks and keyword gaps
Organic vs paid acquisition balance and budget allocation review
Product page copy, imagery, and conversion optimization
Category page and site navigation review
Cart abandonment and checkout friction analysis
Page speed and Core Web Vitals impact on conversion
Email and SMS acquisition and abandonment flow review
Attribution and tracking accuracy across all channels
Customer acquisition cost by channel with payback period analysis
AOV and upsell opportunity review
Competitor acquisition and SEO benchmarking

What you will walk away with

Every audit ends with a clear, jargon-free deliverable your team can act on immediately.

Full

Acquisition & SEO audit

Clear

Conversion drop-off report

Prioritized

Fix list by revenue impact

Audit details

Best forE-commerce and DTC businesses turning over $500K or more annually who are struggling with high acquisition costs, low conversion rates, or poor organic visibility.

Timeline14 to 30 business days

DeliverableE-commerce audit report covering acquisition, SEO, and CRO with a prioritized fix list ranked by revenue impact and a channel-by-channel breakdown of where customers are being lost

Book this audit

Why e-commerce businesses lose revenue at every stage of the funnel

Most e-commerce businesses focus their attention on acquisition while the bigger revenue problems are sitting further down the funnel. This audit looks at the full picture, from how customers find you to whether they actually buy and come back.

High acquisition costs are usually a conversion problem, not a traffic problem

When CAC rises, the instinct is to optimize the ad. But more often the issue is what happens after the click. Product pages that do not answer buyer questions, checkout flows that create friction, page speed issues that cause drop-off before the page even loads. These conversion problems make every acquisition channel more expensive than it needs to be. Fixing them does not just improve conversion rate. It makes your entire paid and organic acquisition investment work harder.

Paid and organic channels are almost never working together as efficiently as they could

Most e-commerce businesses treat paid acquisition and SEO as separate workstreams managed by different people with different goals. The result is duplicated effort, budget allocated to paid terms that organic could own for free, and organic content that does not support the conversion goals that paid is trying to achieve. An acquisition balance and budget allocation review identifies exactly where those inefficiencies are and what a more coordinated approach would produce.

Cart abandonment is a revenue recovery opportunity most businesses leave untouched

The average e-commerce cart abandonment rate sits above 70%. For most businesses, a significant portion of that is recoverable with the right email and SMS flows, the right timing, and the right friction reduction at checkout. Cart abandonment and checkout friction analysis is one of the highest-ROI parts of this audit because the customers walking away are already in your funnel. They came to you. The barrier to bringing them back is much lower than acquiring someone new.

Attribution problems mean you are almost certainly scaling the wrong channels

When tracking is inaccurate, the channels that get credit are not always the channels that drove the sale. Last-click attribution consistently overstates the contribution of bottom-funnel channels and understates the role of organic, email, and upper-funnel paid. Businesses making budget decisions on inaccurate attribution data end up over-investing in what looks good in the dashboard and underinvesting in what is actually driving revenue. This audit includes a full attribution and tracking accuracy review so your decisions are based on what is actually happening.

Why clients trust Megan for their e-commerce audit

E-commerce audits require someone who understands the full funnel, not just one layer of it. I have worked across acquisition, SEO, conversion, and retention for e-commerce businesses at multiple stages of growth, and I bring all of that to this engagement.

I have been doing e-commerce SEO and marketing for over 20 years

E-commerce has changed significantly over the past two decades, and I have worked through all of it. From the early days of product feed optimization and category page SEO through to Google Shopping, AI search visibility, and modern DTC acquisition strategies, I understand how the channel has evolved and what works now. That history matters because it means I can distinguish between best practices that still hold and conventional wisdom that has not kept up with how e-commerce customers actually behave today.

I look at acquisition, SEO, and conversion together, not in isolation

Most audits focus on one layer. An SEO audit looks at rankings and technical health. A CRO audit looks at page behavior and conversion flows. A paid media audit looks at campaign performance. The problem is that these layers are deeply interconnected, and fixing one without understanding the others often produces disappointing results. This audit examines all three together, which means the recommendations are calibrated to the actual cause of your revenue problems rather than the symptoms visible in any single channel.

Every finding is ranked by revenue impact so you know exactly where to start

E-commerce audits can surface a large number of issues. Without prioritization, the list is overwhelming and the most important fixes get lost among the minor ones. Every finding in this audit is ranked by its estimated revenue impact so your team can work through the list in the order that produces the fastest and largest return. I have done this across enough e-commerce businesses to have a calibrated sense of what tends to move the needle most and what looks significant but rarely is.

You get one person across the entire audit, not a team of specialists with no shared context

When an audit is split across multiple specialists, each working in their own lane, the findings rarely connect into a coherent picture. The SEO recommendations do not account for the paid strategy. The conversion recommendations do not consider the traffic sources. I conduct this audit personally from start to finish, which means every finding is informed by the full context of your business and the recommendations work together rather than pulling in different directions.

E-commerce audit