Website Conversion Rate Audit: Is Your CRO Working for You?

What this audit covers

I conduct a full CRO audit covering UX flow, copywriting effectiveness, CTA placement and clarity, page load performance, mobile experience, conversion path logic, A/B testing opportunities, and form and checkout optimization. Every recommendation is ranked by projected conversion impact.

UX flow and navigation review
Homepage and landing page copy audit
CTA clarity, placement, and effectiveness
CRO opportunity identification and prioritization
A/B testing recommendations
Page load speed and Core Web Vitals
Mobile experience review
Form and checkout optimization
Trust signals and social proof review
Conversion path and full-funnel analysis

What you will walk away with

Every audit ends with a clear, jargon-free deliverable your team can act on immediately.

Full

CRO audit

Clear

Fix prioritization

Projected

Conversion lift per fix

Audit details

Best forBusinesses with website traffic who are not seeing the conversion rates or lead volume they expect.

Timeline5 to 12 business days

DeliverableFull CRO audit report with prioritized fix list and projected impact for each recommendation

Book this audit

Why your website is losing conversions you should be winning

Traffic without conversion is just expense. Most businesses investing in SEO, paid media, or any other acquisition channel are losing a significant portion of that investment at the website level, and most of those losses are fixable. You may have never even heard of CRO if you have been using an outside agency. Let's change that.

Most conversion problems are not obvious from inside the business

When you work closely with your own website every day, you stop seeing it the way a first-time visitor does. The navigation that feels intuitive to your team may be confusing to someone who landed from a search result and has no context about your business. The CTA that seems clear may be buried below the fold on mobile. The copy that feels compelling may be answering questions your visitors are not asking. A fresh, structured audit surfaces these issues because it approaches the site the way your customers do, not the way you do.

Copy is the most underleveraged conversion lever on most websites

Most CRO work focuses on layout, button placement, and page speed. Those things matter, but copy is often where the biggest conversion gains are hiding. If your homepage does not clearly communicate what you do, who you do it for, and why a visitor should choose you over the alternative in the first few seconds, no amount of UX optimization will compensate for that. The copy audit component of this engagement looks at every high-traffic page through the lens of conversion, not just clarity.

Page speed and mobile experience are conversion issues, not just technical ones

A one-second delay in page load time can reduce conversions by a meaningful percentage. On mobile, where the majority of web traffic now originates, slow load times and poor layout decisions compound each other. Core Web Vitals are not just a ranking signal. They are a direct measure of the experience your visitors have when they arrive. This audit includes a page speed and mobile experience review because conversion optimization that ignores these factors is working with an incomplete picture.

Every recommendation comes with a projected conversion impact so you can prioritize clearly

One of the most common frustrations with CRO audits is receiving a long list of changes with no guidance on which ones matter most. Every fix identified in this audit is ranked by its projected impact on conversion rate so your team can work through the list in the order that produces the most revenue improvement first. You will know which changes to make immediately, which to plan for the next development cycle, and which are lower priority given your current traffic levels.

Why hire Megan for your website conversion and CRO audit?

Conversion rate optimization is one of the highest-leverage investments a business can make because it improves the return on every other marketing channel simultaneously. Getting it right requires someone who understands both the strategic and the granular, from messaging and positioning down to button placement and form length.

I look at copy and strategy, not just design and UX

Most CRO audits focus heavily on user experience, heatmaps, and interface design. Those are important, but they do not tell you whether your messaging is landing, whether your value proposition is clear to someone who has never heard of you, or whether the objections your visitors have are being addressed anywhere on the page. I bring a marketing strategy lens to CRO work that most conversion audits skip entirely, which means the recommendations address both what visitors see and whether what they see is actually convincing them.

20+ years of marketing experience means I understand what actually drives conversion decisions

Conversion is ultimately a psychological and strategic question, not just a design one. After more than two decades working with businesses across industries and business models, I have a calibrated understanding of what makes people take action and what makes them hesitate. I know what trust signals matter to which audiences, what copy patterns consistently outperform, and what friction points are universal versus specific to a particular type of business. That experience shapes every recommendation in this audit.

I have audited conversion performance across all types of businesses and websites

E-commerce product pages, B2B service pages, lead generation landing pages, professional services websites, SaaS pricing pages, local business sites, each of these has different conversion dynamics, different visitor intent, and different optimization priorities. Having worked across all of them over 250+ audits gives me the context to assess your specific situation accurately rather than applying a generic CRO framework that was designed for a different type of business.

You get projected conversion lift per fix, not just a list of observations

A website conversion rate optimization audit that does not quantify the expected impact of its recommendations is difficult to act on, especially when you need to prioritize limited development resources. Every finding in this audit comes with a projected conversion lift estimate so you can make informed decisions about what to fix first. That level of specificity is only possible when the auditor has enough experience across enough businesses to have a grounded sense of what different types of fixes actually produce in practice.

Website conversion & CRO audit