What this audit covers

I conduct a full SEO audit covering site architecture, crawlability, indexation, page speed, and Core Web Vitals. Alongside the technical review, I perform rankings analysis, backlink analysis, content analysis, and competitive benchmarking. For businesses with a physical location or service area, the audit also includes a full Google Business Profile review covering completeness, accuracy, review profile health, and local search visibility. Every finding is prioritized by impact and effort.

Technical SEO health check and site audit
Crawlability and indexation review
Page speed and Core Web Vitals analysis
Site architecture and internal linking audit
Keyword gap and opportunity analysis
On-page optimization review
Content quality and relevance scoring
Backlink profile analysis
Google Business Profile audit and local search visibility review, if applicable
Competitor SEO benchmarking
Prioritized fix list ranked by impact and effort

What you will walk away with

Every audit ends with a clear, jargon-free deliverable your team can act on immediately.

Full

Technical, offpage, onpage and content audit

Clear

Keyword, Content, and Backlink roadmap

Prioritized

Issue & fix list by impact

Audit details

Best forBusinesses with an existing website who are not ranking well or seeing organic traffic growth.

Timeline7 to 14 business days

DeliverableFull SEO analysis, competitor report and complete SEO roadmap

Book this audit

Why invest in an independent SEO audit?

Most businesses know their SEO could be better. Few know exactly why their SEO is not working or where to start fixing it. A proper SEO audit removes the guesswork and gives you a clear, prioritized plan based on what is actually holding your site back. For businesses with a physical location or service area, that includes your Google Business Profile and local search presence, which operate by a different set of rules than traditional organic search and are often the highest- impact quick win available.

Technical problems are invisible until they cost you rankings

A broken crawl path, a misconfigured robots.txt, duplicate content, or a page speed issue can quietly suppress your rankings for months without a single error message. Most businesses only discover these issues after traffic has already dropped. A technical SEO audit surfaces them before they become expensive and prioritizes them by the impact they're having on your visibility right now.

Ranking for the wrong keywords is as bad as not ranking at all

A lot of businesses have traffic that looks healthy on paper but converts poorly because they're attracting the wrong audience. Keyword gap analysis is a core part of this audit. I identify what your ideal customers are actually searching for, where you're missing opportunities your competitors are capturing, and which terms are worth going after based on difficulty, volume, and commercial intent. This includes GBP keyword gaps for local businesses.

Your competitors are not standing still

Every month you're not improving your SEO, a competitor is. This audit includes a full competitor SEO benchmarking review showing you where they're outranking you, what content is driving their organic traffic, and what their backlink profile looks like compared to yours. If you are a local business, I also analyze your competitors Google Business Profiles. You can't close a gap you can't see. This audit makes it visible.

An SEO roadmap is only as good as the person who built it

Generic SEO audits produce generic recommendations. After 20+ years in digital marketing specializing in SEO and 250+ independent audits, I know the difference between a technical issue that needs immediate attention and one that can wait. The difference between a keyword opportunity worth pursuing and one that will never convert. You get a prioritized roadmap built around your business goals, not a templated report with a hundred equally-weighted line items.

Why clients hire Megan Boyd for SEO audits

I have been doing SEO for over 20 years, since before most of the tools that run automated audits even existed. That depth of experience is what makes this audit different from anything a software platform or a generalist agency can produce.

I have worked across more industries than most SEOs ever will

Over 20+ years and 250+ audits, I have done SEO for national brands, local owner-operated businesses, e-commerce, B2B SaaS, hospitality, home services, healthcare, and private equity portfolio companies. That breadth means I understand how SEO strategy has to flex depending on your business model, your competitive landscape, and your customer intent. There is no templated approach here, the audit is built around your specific situation.

I understand where search is going, not just where it has been

SEO in 2026 is not the same discipline it was five years ago. AI Overviews, Answer Engine Optimization, and Generative Engine Optimization have changed how visibility works and what it takes to appear where your customers are actually looking. I work at the intersection of traditional SEO and these emerging channels, so the roadmap you get from this audit accounts for where search is heading, not just how to rank in the version of Google that existed three years ago.

I do the work, not a junior SEO with a checklist

The entire audit is done by me personally. No account managers. No junior staff running your site through a tool and calling it an audit. I have been doing this work hands-on for over 20 years, across technical SEO, on-page, content strategy, backlink analysis, and local SEO. I bring all of that to every engagement. You get the same level of attention whether you are a small business or a national brand.

I have been doing SEO for decades and I have seen everything

Over 20 years of hands-on SEO work means I have lived through every major algorithm shift, every industry best practice that turned out to be wrong, and every tactic that worked brilliantly until it didn't. That experience is not something a crawler or an automated audit tool can replicate. I know what a healthy site looks like, I know what a broken one looks like, and I know the difference between an issue that needs fixing urgently and one that can wait, because I have seen thousands of both.

SEO audit